Sunrise is one of the registration phases of new domain extensions. The Sunrise phase grants trademark owners that have registered their trademark with the Trademark Clearinghouse (TMCH), the right to register their domain name long before the extension becomes available to the general public.
This allows the trademark holders to secure their brand name before anybody else has the chance. For more information regarding participation in the Sunrise phase, please read the TMCH product page on our website.
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